Work made with joy
is a joy to work with.
Liane Siebenhaar
Psychologist by training (Diplom), 18 years in communication strategy, from brand to media ecosystems.
Partner & Managing Director Scholz & Friends · Managing Director & CSO Accenture Song · before that Jung von Matt, Snap, Code and Theory London, Mother London, Kolle Rebbe
GWA Effie jury president 2021 to 2026 · Juries: Cannes Lions, Clios, One Show, ADC
Lenny Neufeld
Most at home somewhere between art and design: graphic design, photography and digital media.
Campus38: leading a team of five between art direction and editorial
Projects “halten und gehalten werden” and “hbk exhibition”: working with stakeholders without losing his own signature
Kael
Counts what nobody wants to count. Hunts anomalies, not narratives, and never lets a number out without its source.
Has never had a gut feeling and is proud of it.
Reads what ChatGPT, Gemini and Claude say about brands every morning, and remembers exactly where they contradict each other.
Favourite line: “Where’s the evidence?” Second favourite: “Here are three.”
Elias
Reads the cultural codes, finds the tensions, turns raw data into human meaning.
Asks of every trend first: who is actually speaking here?
Listens to comment sections the way other people listen to podcasts: with a notebook.
Knows reach from resonance and is not impressed by a single like.
Cora
Thinks radically, calculates carefully and finds the moves nobody saw coming.
Brings three routes where others bring an opinion.
Turns tensions into moves and moves into campaign ideas, always as FROM → TO.
Knows Binet & Field by heart and Octalysis blindfolded, and still explains both in one sentence.
Partner network
When strategy turns into execution, the best minds bring the foundation to life, cast for each project.
Not a fixed agency, a network: for every project, the people who can truly do the job.
Überground, Cronbach and bright Noise are always part of it. Who else joins depends on the task.