Hamburg, October 2026
Forderland works with a fixed core and an open network. At the centre are three people and three agents who read every day what is being said about brands. Who else joins depends on the task, not on keeping a house busy.
The strategist
Liane Siebenhaar has led strategy for 18 years across agency, platform and consulting, most recently as Chief Effectiveness Officer at Scholz & Friends and Chief Strategy Officer at Accenture Song. Brand strategy, social, performance, content, comms planning and concept, all at leadership level for major brands. As president of the GWA Effie jury she spent five years judging what works and what only looks good. That standard is Forderland.
She is a psychologist by training, worked before at Jung von Matt, Snap, Code and Theory London, Mother London and Kolle Rebbe, and sat on the juries of Cannes Lions, Clios, One Show and ADC.
Growth
Gunnar Lorenz leads growth at Forderland: business development and sales. For more than 20 years he has worked where business development, sales, marketing and brand meet, most recently as Head of Sales at Kidsbert, before that as Account Director and brand strategist at Looping Group and Head of Brand at Legendär.
At Forderland he is the contact for mid-sized companies, culture and the public sector: from the first question to the sales plan.
The eye for Gen Z
Lenny Neufeld is a designer at Forderland. He is most at home somewhere between art and design: graphic design, photography and digital media. At Campus38 he led a team of five between art direction and editorial.
At Forderland he brings the visual eye and a sense for contradictions, and puts his finger where it hurts when it comes to Gen Z.
The agents
Kael, Elias and Cora are Forderland’s three AI agents. Kael counts what nobody wants to count. Elias reads the cultural codes and turns raw data into human meaning. Cora thinks radically, calculates carefully and finds the moves nobody saw coming.
The partners
When strategy turns into execution, the best minds in creative, research and production join, cast for each project. Überground, Cronbach and Bright Noise are always part of it.