Truffle Hunt
Where your brand stands in language models, social media and the press, and where the gap is.
Course Setting
The gap becomes strategy, worked out and decided with your stakeholders.
Strategy Radar
Which topics are heading for your brand, in view every day. Sparring every month.
We begin where
AI stops.We begin
where AI stops.
Too little data is rarely the problem. We filter which levers carry, and jump on from there.We filter which levers work, and jump on from there.
Liane Siebenhaar
and team.
Twenty years of judgement, a machine that reads daily, and an eye that turns data into decisions.
That is why we find the levers others overlook.
Liane Siebenhaar · Strategy Five years president of the GWA Effie jury, C-level at Scholz & Friends and Accenture Song. Judges what really works.
Lenny Neufeld · Design A visual eye and a sense for contradictions. Puts the finger where it hurts when it comes to Gen Z.
Gunnar Lorenz · Growth Twenty years of business development, sales and brand. Your contact from the first question to the sales plan.
Kael, Elias, Cora · Agents Research at the push of a button, strategy alerts and simulation rooms. Read daily what is being said about your brand.
Überground, Cronbach, Bright Noise · Partners The best minds in creative, research and production. Cast for your task, not for a utilisation plan.
SPRIND “Deutschland, was geht?”
Which topics really move people when it comes to bureaucracy, and which statements hit a nerve?
1,000 topics across LLMs, news, culture and social, analysed and condensed: the visibility levers and a hook playbook.
Frustration with bureaucracy is pure energy. Channel it with irony, and anger at the office turns into taking part.
The foundation for the campaign for the citizens’ hackathon, target 50,000 participants. Live on social, in memes and films.
