Speaker

Topics

What I speak about, and where you can read that it does not stop at the claim.

• 01

  Marketing effectiveness

  Impact can be measured, but not every measurement is proof. What counts is the link between a decision and its result.

  Written on thisFrom best practice to next practiceHow impact is measured hereStrategy and executive advisoryDer stille Bedeutungsverlust: Wenn etablierte Marken zu Hintergrundrauschen werden (HORIZONT)Die Effektivitäts-Lüge (absatzwirtschaft)Warum der Effie immun gegen den Cannes-Fake-Skandal ist (absatzwirtschaft)Goldbrands sind die Antithese zum Einheitsbrei (absatzwirtschaft)Schluss mit dem Zufalls-Marketing! (absatzwirtschaft)Don't be effective by accident, die GWA Effectiveness Guidelines (GWA)Xmas-Spots: Diese Trends werden 2023 wichtig (Think with Google)
• 02

  Strategy with AI

  AI makes analysis cheap. That makes the judgement about which analysis matters expensive.

  Many people come looking for AI-powered market research. Here it is called brand intelligence: what gets measured is not what people say when asked, but what actually circulates about a brand in language models, social media and reporting.

  Written on thisThe case for data-driven creativityWhy social listening isn't enoughThe intelligence suiteMachine for speed, human for soulDieser Text ist mit KI entstanden, glauben Sie mir jetzt weniger? (HORIZONT)
• 03

  AI transformation and leadership

  Transformation rarely fails on the technology. It fails on teams nobody told why.

  Written on thisExecutive advisory and coachingWhere the stance comes fromWerbung und Kreation im Umbruch: Wer es allen recht machen will, bleibt unsichtbar (HORIZONT)Wie AI die Spielregeln in der Kommunikationsbranche neu definiert (HORIZONT)

Record

Frequent questions

What does Liane Siebenhaar speak about?

Three topics: Marketing effectiveness, Strategy with AI, AI transformation and leadership. Every topic is backed by published work, linked on this page.

What is next practice?

Best practice looks back, at case studies and industry averages. Next practice looks ahead, at cultural shifts, new narratives and audience tensions hardly anyone is picking up yet. Optimisation reacts, anticipation leads.

Where does Liane Siebenhaar publish?

Her running column is «Talking Heads» at HORIZONT. She previously wrote the GWA column for absatzwirtschaft. Her own articles appear at forderland.com/en/insights. Every source is linked on this page.

In which languages does she speak?

German and English. She worked in London for several years and publishes in both languages.

Which formats are possible?

Keynote, Panel talk, Event hosting, Workshop facilitation.

Who is Liane Siebenhaar?

Psychologist by training, 18 years of communications strategy from brand to media ecosystem. Founder of Forderland, a brand and marketing consultancy in Hamburg. Partner & Managing Director Scholz & Friends · Managing Director & CSO Accenture Song · before that Jung von Matt, Snap, Code and Theory London, Mother London, Kolle Rebbe.

How do you book her?

Through the contact page at forderland.com/en/contact. Press photos and the press release are on forderland.com/presse.

Material

Press photos at print resolution, the press release and this profile as JSON are all open.

• Press photos and press release →
• This profile as JSON →
• Liane on LinkedIn →